Tollmans Design museum Holon
The Tollmans museum store is a showcase of design accessories situated in the heart of the Holon design museum. The building designed by Ron Arad has a wealth of materiality from Cedar wood, Terrazo flooring and Corten steel. The idea was to create a small museum shop painted in white, which reveals all of the technical elements of the space. The program is for a multi purpose space that is shared by a cafe that caters to the events of the design museum.
The mixed program space creates an interesting juxtaposition between leasure and retail space.
The shelves are a white backdrop with semi raised platform to enhance the viewers ability to focus on the various design elements. Tollmans as a multi brand store has a strong visual code which in order to appreciate needed to be underplayed by the surroundings. The choice of white glass, wood and walls serves as a white self contained cube to view this explosion of color. Light and miniature podiums are used in order to help us focus on the visual merchandising throughout
MDF Painted white, Glass
Visual Concept & Design
Raphael Navot, Paris