Tollmans Design museum Holon
The Tollmans museum store is a showcase of design accessories situated in the heart of the Holon design museum. The building designed by Ron Arad has a wealth of materiality from Cedar wood, Terrazo flooring and Corten steel. The idea was to create a small museum shop painted in white, which reveals all of the technical elements of the space. The program is for a multi purpose space that is shared by a cafe that caters to the events of the design museum.
The mixed program space creates an interesting juxtaposition between leasure and retail space.
The shelves are a white backdrop with semi raised platform to enhance the viewers abitlity to focus on the various design elements. Tollmans as a multi brand store has a strong visual code which in order to appreciate needed to be underplayed by the surroundings. The choice of white glass, wood and walls serves as a white self contained cube to view this explosion of color. Light and miniature podiums are used in order to help us focus on the visual merchandising throughout
Visual Concept & Design
Raphael Navot, Paris